Maple leaf idea

Post by Clare.

I was able to get my hands on some dried maple leaves and wondered if they could be useful for our project. One of the USPs of Spoon cereal is that it is made with pure maple syrup. I decided to scan the leaves into my computer to see whether they could be used in our design. These are my experiments.

Original Scanned Maple leaves

Photoshop edited leaf

Idea as to how Maple leaf could be incorporated into packaging design.

The leaf colour could be varied depending on the flavour. Although this light green leaf doesn't work as well against the brown paper. I like the texture of the maple leaf.

Experiments using the leaves to create a pattern.

I wondered whether the pattern could be used on the side of the packaging.

 Having created this mock-up I thought that the maple leaf didn't really work as a pattern because it was a bit too fussy, I wondered whether a simpler black and white pattern might work better.

This worked better, however I still feel that the styles aren't working too well together.
The pattern on the side panel is bold and contemporary and the front feels more old-fashioned.
I like the small triangular side panel. 

I will work on some more ideas later.

Website research

Website research

I spent some time looking at contemporary website design.

I found this website particularly good.

www.blog.hubspot.com/marketing/best-website-designs-list

I was drawn to the following two websites.

www.mikiyakobayashi.com/projects
www.education.iceandsky.com/

Both of the websites have a lot of dynamic movement when you are navigating around them which I really like. The first website really show cases the work well with a nice photo montage. I like the second website too, which has an unusual illustrative style, and again lots of dynamic movement.

Over the Moon logo

Over the Moon logo concepts

In our group project we decided to all work on logo concepts for 'Over the Moon'.

Here are the logo concepts I came up with.

Logo development

Kerpow Print Campaign

Images from print campaign

I came across these stock images of children and thought they would be really good for my Kerpow print campaign as they fitted in with the superhero theme. I thought I might use them for my print campaign or website.

Website Inspiration for the Kerpow brand

Research for Kerpow's website

In order to create my website homepage I first researched my competitors websites, Fruit Shoot and Innocent Smoothies.   Both websites were colourful and featured nice photography of the product and also happy faces. I preferred the Innocent website as it had more white space and was cleaner and simpler. I wanted to create a similar simple website.

I also looked at the Cebeebies website which is popular with children. I wanted to create a website that would be fun and appealing for children to use too.

The Cebeebies website has a lots of games and activities on it for children to play. I would like to create a game within my website to attract children to my website.

Inspiration for  a Game

When considering how I might design a game within my website I had a look at other popular children's games, for example Angry Birds. I wanted to look at the style of the graphics within the games. I noticed that the games feature simple illustrations and lots of bold block colour.

Developing brand characters

Brand Character Development

I came up with some names for my superheroes and corresponding drinks flavours;

Thunder Heart - Blueberry and Beetroot

Metal Titan - Pineapple and Parsnip

Invincible slime - Kiwi and Spinach

Hawk Eye - Carrot and Orange

Fire Cat - Strawberry and cucumber

I also looked at existing superhero artwork to get ideas.

I particularly liked the simplicity of the bottom two illustration styles.
I want my illustrations to be friendly and appealing to children.

Here are the superhero characters that I created.

Brand development

Vegetable Drink Research and Development

When considering the direction to go with my brand design I was inspired by this Matey bubble bath packaging. I thought that I could create characters for my packaging that would appeal to children.

These superhero bottle designs also inspired me. I decided that I would design my packaging with a superhero theme.

Ideas and inspiration

I began to research other superhero themed work to get inspiration for my own work.

Here are some that I liked.

I like the use of bold primary colours and typical comic book shapes.
I may also incorporate some dotted patterns in my work too.

Typography Experiments

I decided on the name Kerpow for my brand. I chose the name because the word is a phase used in cartoons, meaning 'a powerful sound of impact or transformation; pow, wham.'

It seemed appropriate for a superhero theme.

These are some of the different font options I considered for my logo.

I also experimented with logo variations, fonts, colours, backgrounds, etc.

I was happy with my final purple logo and thought that the logo could also work without the background.