Over the Moon logo

Over the Moon logo concepts

In our group project we decided to all work on logo concepts for 'Over the Moon'.

Here are the logo concepts I came up with.

Logo development

Kerpow Print Campaign

Images from print campaign

I came across these stock images of children and thought they would be really good for my Kerpow print campaign as they fitted in with the superhero theme. I thought I might use them for my print campaign or website.

Website Inspiration for the Kerpow brand

Research for Kerpow's website

In order to create my website homepage I first researched my competitors websites, Fruit Shoot and Innocent Smoothies.   Both websites were colourful and featured nice photography of the product and also happy faces. I preferred the Innocent website as it had more white space and was cleaner and simpler. I wanted to create a similar simple website.

I also looked at the Cebeebies website which is popular with children. I wanted to create a website that would be fun and appealing for children to use too.

The Cebeebies website has a lots of games and activities on it for children to play. I would like to create a game within my website to attract children to my website.

Inspiration for  a Game

When considering how I might design a game within my website I had a look at other popular children's games, for example Angry Birds. I wanted to look at the style of the graphics within the games. I noticed that the games feature simple illustrations and lots of bold block colour.

Developing brand characters

Brand Character Development

I came up with some names for my superheroes and corresponding drinks flavours;

Thunder Heart - Blueberry and Beetroot

Metal Titan - Pineapple and Parsnip

Invincible slime - Kiwi and Spinach

Hawk Eye - Carrot and Orange

Fire Cat - Strawberry and cucumber

I also looked at existing superhero artwork to get ideas.

I particularly liked the simplicity of the bottom two illustration styles.
I want my illustrations to be friendly and appealing to children.

Here are the superhero characters that I created.

Brand development

Vegetable Drink Research and Development

When considering the direction to go with my brand design I was inspired by this Matey bubble bath packaging. I thought that I could create characters for my packaging that would appeal to children.

These superhero bottle designs also inspired me. I decided that I would design my packaging with a superhero theme.

Ideas and inspiration

I began to research other superhero themed work to get inspiration for my own work.

Here are some that I liked.

I like the use of bold primary colours and typical comic book shapes.
I may also incorporate some dotted patterns in my work too.

Typography Experiments

I decided on the name Kerpow for my brand. I chose the name because the word is a phase used in cartoons, meaning 'a powerful sound of impact or transformation; pow, wham.'

It seemed appropriate for a superhero theme.

These are some of the different font options I considered for my logo.

I also experimented with logo variations, fonts, colours, backgrounds, etc.

I was happy with my final purple logo and thought that the logo could also work without the background.