Logo Design

I was asked to design a logo for 'Lightwater Information for the Vulnerable and Elderly'.

These were my initial sketches and logo ideas. I was asked to create something warm and friendly.

The feedback that I got from the client was that they didn't like the use of an elderly person with a stick on their logo because the organisation appeals to both the vulnerable and elderly. I came up with some more concepts based around the idea of signposting of information. These were the ideas I presented to the client.

My favorite design was the orange one on the left, second from the bottom as I felt it was simple and striking, however the client eventually chose this design as their logo.