SWOT Analysis for my brand of healthy drink
STRENGTHS
- Appealing packaging makes us strand out from our competitors
- Marketing plan to target children
- There is a gap in the market for a product like this, that is healthy and appealing to children
- The nutritional benefits of my product are easy to market to parents
- Lower price point than high end competitors (e.g. Innocent)
WEAKNESSES
- Shorter shelf life of fresh fruit drinks, storage in fridge may be necessary
- Not able to compete in price with those offering lower quality drinks that don't contain real fruit
- Having to market the idea that vegetable drinks would taste good
- Market research was on a small scale so results may not be accurate.
- My target market is limited to parents
Opportunities
- Opportunities to partner with other businesses who may stock my product, for example coffee shops and super markets.
- Government initiates to promote healthy eating among children will help my campaign.
- My competitors weaknesses, for example the uninspiring packaging design
Threats
- Threat from Innocent smoothies who have recently launched a vegetable drink.
- Negative publicity
- Competitors developing more better packaging for their drinks
- Competitors, like Fruit Shoot and Capri Sun more affordable to working class parents. them my product
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