Malibu Packaging

For my Alcohol Packaging Project I have decided to design for the product 'Malibu' because I found that the brand has really broken away from the traditional run packaging to appeal to a younger audience. Typically, Malibu appeals to women and cocktail drinkers, but not exclusively. The brand promotes itself as 'seriously easy going' and is made in Barbados.  Here are some of the special edition packaging that Malibu has launched. I would also like to create something bold, eye-catching, vibrant, youthful and fun.